Shaping What Matters
Regulatory pressure is rising. Political and social debate is louder, faster and harder to predict. This is exactly where Public Impact comes in. We are a public affairs and strategic policy communications agency with more than 30 years of experience and offices in Spain, Belgium and Portugal.
Regulatory pressure is rising. Political and social debate is louder, faster and harder to predict. This is exactly where Public Impact comes in.
We are a public affairs and strategic policy communications agency with more than 30 years of experience and offices in Spain, Belgium and Portugal.
From insight to impact
We help organisations read the regulatory environment before it reads them, protect what they have built, and make public policy work better — for business, for society, and for the people it affects.
From our offices in Madrid and Barcelona, Brussels and Lisbon, we work across markets and borders, bringing together political analysis, strategic advice, public affairs, advocacy and policy communications to address the challenges each client faces.
Three decades of history
Driving Change.
PI helps organizations understand, navigate, and help shape complex political and regulatory environments at the local, national, and European levels. We combine strategic intelligence and political and regulatory analysis with tailored public affairs and policy communications strategies to help our clients anticipate risks, identify opportunities, and engage effectively with decision-makers. Our work encompasses public policy expertise, coalition building, and strategic communication, enabling our clients to strengthen their legitimacy, influence public debate, and achieve tangible results.
One PI, four markets.
Although each PI office operates within its own political and market context, with teams that have a thorough understanding of local conditions, we all share a commitment to transparency, best practices, and tailored solutions designed to address our clients’ real challenges
Focus. Strategy. Precision. Direction. Four words, one method.
No two engagements look the same. Each client comes to us with a different objective, a different political context, and a different timeline, so we start by working out what the situation actually calls for.
A more accurate perspective.
We analyze the political, institutional, and regulatory landscape to anticipate risks, identify opportunities, and understand how public decisions may affect our clients. We combine monitoring of institutions and stakeholders, public policy analysis, legislative forecasting, and stakeholder mapping to provide a clear and actionable overview. Our intelligence enables clients to better understand the context, anticipate changes, and make informed decisions.
A more accurate perspective.
We analyze the political, institutional, and regulatory landscape to anticipate risks, identify opportunities, and understand how public decisions may affect our clients. We combine monitoring of institutions and stakeholders, public policy analysis, legislative forecasting, and stakeholder mapping to provide a clear and actionable overview. Our intelligence enables clients to better understand the context, anticipate changes, and make informed decisions.
Local insights. Global impact.
Brussels covers the EU and Belgium. Madrid and Barcelona cover Spain. Lisbon covers Portugal. Each team knows its country's political culture and how they connect. Beyond our four markets, a network of selected partners takes us across Europe, the US and beyond.
Creating impact where it matters most.
We work across a broad range of sectors, helping governments and public organisations navigate change, shape policy and create lasting impact.
Learn more about the sectors within each market:
Digital & platforms
Telecoms & internet infrastructure
Energy and Climate
Health
Retail, e-commerce & consumer
Foods and beverages
Media & live entertainment
Mobility & tourism
Fintech & payments
Circular economy
Build on trust.
We pride ourselves on complying with strict codes of conduct and transparency, and on actively contributing to the development of the main professional associations of our field. PI is part of the following organisations:
Defining the way forward.
Impact doesn't happen by chance. It comes from a tried and tested method, applied to every engagement. Focus. Strategy. Precision. Direction. Four words, one method: the PI-way.
From strategy to action.
Our multidisciplinary team combines expertise across different markets and professional fields to provide a more comprehensive strategic perspective, helping clients navigate regulatory, social, and political challenges.
Meet our local teams
Agathe van de Plassche
Managing Partner
Andra Vasiu
Manager
Andrea D'Incecco
Managing Partner
Daniel Mehrad
Managing Partner
Isabelle De VinckManaging Partner
Javier Fernández
Director
Javier Valiente
Managing Partner
María Rosa Rotondo
Managing Partner
Matti Van HeckeManaging Partner
Rita Serrabulho
Managing Partner
Connected across Europe.
Four markets. One approach.